Privacy Policy
PURPOSE OF OUR POLICY
1.1 LinkFor Pte Ltd, UEN: 201928579D, (we, us or our) has adopted this Privacy Policy to ensure that we have standards in place to protect the Personal Information that we collect and/or hold, intentionally or inadvertently, about individuals that are necessary and incidental to:
(a) Providing the system and services that we offer; and
(b) The normal day-to-day operations of our business.
1.2 This Privacy Policy follows the standards of the Singapore Government for the handling of Personal Information under the Personal Data Protection Act 2012 (PDPA) (referred herein as the Privacy Act).
1.3 By publishing this Privacy Policy we aim to make it easy for our customers and the public to understand what Personal Information we collect and store, why we do so, how we receive and/or obtain that information, and the rights an individual has with respect to their Personal Information in our possession.
WHO AND WHAT THIS POLICY APPLIES TO
2.1 Our Privacy Policy deals with how we handle “personal information” as it is defined in the Privacy Act (Personal Information).
2.2 We primarily handle Personal Information inadvertently through processing data on behalf of our customers. We also handle Personal Information in our own right.
2.3 Our Privacy Policy does not apply to information we collect about businesses or companies, however, it does apply to information about the people in those businesses or companies that we store.
2.4 The Privacy Policy applies to all forms of information, physical and digital, whether collected or stored electronically or in hardcopy.
2.5 If, at any time, an individual provides Personal Information or other information about someone other than him or herself, the individual warrants that they have that person’s consent to provide such information for the purpose specified.
2.6 Our website and services are unavailable to children (persons under the age of 18 years) without their parent or legal guardian’s consent.
THE INFORMATION WE COLLECT
3.1 In the course of business it is necessary for us to collect Personal Information, which occurs in 2 ways:
(a) Personal Information is extracted from data we process on behalf of our customers and is only stored for the purpose of our customers accessing that data. We do not use that Personal Information for our business purposes; and
(b) For Personal Information we collect directly, we use that Personal Information to identify who an individual is for the purposes of our business, share Personal Information when asked of us, contact the individual in the ordinary course of business and transact with the individual.
3.2 Without limitation, the type of information we may collect is:
(a) Personal Information. We may collect personal details such as an individual’s name, location, date of birth, nationality, family details and other information defined as “Personal Information” in the Privacy Act that allows us to identify who the individual is;
(b) Contact Information. We may collect information such as an individual’s email address, telephone and fax number, third-party usernames, residential, business and postal addresses and other information that allows us to contact the individual;
(c) Financial Information. We may collect financial information related to an individual such as any bank or credit card details used to transact with us and other information that allows us to transact with the individual and/or provide them with our services;
(d) Statistical Information. We may collect information about an individual’s online and offline preferences, habits, movements, trends, decisions, associations, memberships, finances, purchases and other information for statistical purposes; and
(e) Information an individual sends us. We may collect any personal correspondence that an individual sends us, or that is sent to us by others about the individual’s activities.
3.3 We may collect other Personal Information about an individual, which we will maintain in accordance with this Privacy Policy.
3.4 We may also collect Non-Personal Information about an individual such as information regarding their computer, network and browser. This may include their IP address. Where Non-Personal Information is collected the Australian Privacy Principles do not apply.
HOW INFORMATION IS COLLECTED
4.1 Most information will be collected inadvertently by way of processing our customers’ data. Other information is collected in association with an individual’s use of LinkFor, an enquiry about LinkFor or generally dealing with us. However, we may also receive Personal Information from sources such as advertising, an individual’s own promotions, public records, mailing lists, contractors, staff, recruitment agencies and our business partners. In particular, information is likely to be collected as follows:
(a) Customer Data. When we process data on behalf of our customers and store that data for ongoing access by our customers.
(b) Registrations/Subscriptions. When an individual registers or subscribes for a service, account, connection or other processes whereby they enter Personal Information details in order to receive or access something, including a transaction;
(c) Supply. When an individual supplies us with goods or services;
(d) Contact. When an individual contacts us in any way.
(e) Access. When an individual accesses us physically we may require them to provide us with details for us to permit them such access. When an individual accesses us through the internet we may collect information using cookies (if relevant – an individual can adjust their browser’s setting to accept or reject cookies) or analytical services.
(f) Pixel Tags. Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened.
4.2 As there are many circumstances in which we may collect information both electronically and physically, we will endeavour to ensure that an individual is always aware of when their Personal Information is being collected.
4.3 With the exception of Personal Information inadvertently collected from processing our Customers’ data, where we obtain Personal Information without an individual’s knowledge, we will either delete/destroy the information or inform the individual that we hold such information, in accordance with the Malaysian privacy principles.
WHEN PERSONAL INFORMATION IS USED & DISCLOSED
4.4 In general, the primary principle is that we will not use any Personal Information other than for the purpose for which it was collected other than with the individual’s permission. The purpose of collection is determined by the circumstances in which the information was collected and/or submitted.
4.5 We will retain Personal Information for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
4.6 If it is necessary for us to disclose an individual’s Personal Information to third parties in a manner compliant with the privacy principles in the course of our business, we will inform you that we intend to do so, or have done so, as soon as practical.
4.7 We will not disclose or sell an individual’s Personal Information to unrelated third parties under any circumstances.
4.8 Information is used to enable us to operate our business, especially as it relates to an individual. This may include:
(a) Providing our services to our customers;
(b) The provision of goods and services between an individual and us;
(c) Verifying an individual’s identity;
(d) Communicating with an individual about:
i Their relationship with us;
ii Our goods and services;
iii Our own marketing and promotions to customers and prospects;
iv Offers from our partners to our customers;
v Competitions, surveys and questionnaires;
(e) Investigating any complaints about or made by an individual, or if we have reason to suspect that an individual is in breach of any of our terms and conditions or that an individual is or has been otherwise engaged in any unlawful activity; and/or
(f) As required or permitted by any law (including the Privacy Act).
4.9 There are some circumstances in which we must disclose an individual’s information:
(a) Where we reasonably believe that an individual may be engaged in fraudulent, deceptive or unlawful activity that a governmental authority should be made aware of;
(b) As required by any law (including the Privacy Act); and/or
(c) In order to sell our business (in that we may need to transfer Personal Information to a new owner).
4.10 We will not disclose an individual’s Personal Information to any third-party entity outside of the country that is in a jurisdiction that does not have a similar regime to the Singaporean privacy principles or an implemented and enforceable privacy policy similar to this Privacy Policy. We will take reasonable steps to ensure that any disclosure to an entity outside of Singapore will not be made until that entity has agreed in writing with us to safeguard Personal Information as we do.
4.11 We may utilise third-pay service providers to communicate with an individual and to store contact details about an individual. These service providers are principally located in Malasyia, the United Kingdom, the United States of America and Australia.
OPTING “IN” OR “OUT”
5.1 An individual may opt not to not have us collect their Personal Information. This may prevent us from offering them some or all of our services and may terminate their access to some or all of the services they access with or through us. They will be aware of this when:
(a) Opt-In. Where relevant, the individual will have the right to choose to have information collected and/or receive information from us; or
(b) Opt-Out. Where relevant, the individual will have the right to choose to exclude himself or herself from some or all collection of information and/or receiving information from us.
5.2 If an individual believes that they have received information from us that they did not Opt-In or Opt-Out to receive, they should contact us on the details below.
THE SAFETY & SECURITY OF PERSONAL INFORMATION
6.1 We may appoint a Privacy Officer to oversee the management of this Privacy Policy and harmony with the Privacy Act. This officer may have other duties within our business and also be assisted by internal and external professionals and advisors.
6.2 We will take all reasonable precautions to protect an individual’s Personal Information from unauthorised access. This includes appropriately securing our physical facilities and electronic networks.
6.3 LinkFor uses SSL encryption to store and transfer Personal Information. Despite this, the security of online transactions and the security of communications sent by electronic means or by post cannot be guaranteed. Each individual that provides information to us via the internet, over the phone or by post does so at their own risk. We cannot accept responsibility for misuse or loss of, or unauthorised access to, Personal Information where the security of information is not within our
control.
6.4 We are not responsible for the privacy or security practices of any third party (including third parties that we are permitted to disclose an individual’s Personal Information to in accordance with this policy or any applicable laws). The collection and use of an individual’s information by such third parties may be subject to separate privacy and security policies.
6.5 If an individual suspects any misuse or loss of, or unauthorised access to, their Personal Information, they should let us know immediately.
6.6 We are not liable for any loss, damage or claim arising out of another person’s use of the Personal Information where we were authorised to provide that person with the Personal Information.
HOW TO ACCESS AND/OR UPDATE INFORMATION
7.1 Customers and users of LinkFor can update their Personal Information from within their LinkFor account or profile.
7.2 Subject to the privacy principles, an individual has the right to request from us the Personal Information that we have about them, and we have an obligation to provide them with such information within 28 days of receiving their written request. However, this obligation does not extend to determining if we hold information about an individual where that Personal Information is only held on behalf of our customers.
7.3 If an individual cannot update their own information, we will correct any errors in the Personal Information we hold about an individual within 7 days of receiving written notice from them about those errors.
7.4 It is an individual’s responsibility to provide us with accurate and truthful Personal Information. We cannot be liable for any information that is provided to us that is incorrect.
7.5 We may charge an individual a reasonable fee for our costs incurred in meeting any of their requests to disclose the Personal Information we hold about them.
COMPLAINTS AND DISPUTES
8.1 If an individual has a complaint about our handling of their Personal Information, they should address their complaint in writing to the details below.
8.2 If we have a dispute regarding an individual’s Personal Information, we both must first attempt to resolve the issue directly between us.
8.3 If we become aware of any unauthorised access to an individual’s Personal Information we will inform them at the earliest practical opportunity once we have established what was accessed and how it was accessed.
Contacting INDIVIDUALS
9.1 From time to time, we may send an individual important notice, such as changes to our terms, conditions and policies. Because this information is important to the individual’s interaction with us, they may not opt-out of receiving these communications.
CONTACTING US
10.1 All correspondence with regards to privacy should be addressed to:
You may contact the Privacy Officer by email in the first instance.
ADDITIONS TO THIS POLICY
11.1 If we decide to change this Privacy Policy, we will post the changes on our webpage at https://link4.asia/privacy-policy/.
Please refer back to this Privacy Policy to review any amendments.
11.2 We may do things in addition to what is stated in this Privacy Policy to comply with the privacy principles, and nothing in this Privacy Policy shall deem us to have not complied with the privacy principles.
